The company was founded in April 1996. The company's main business is hypermarkets, LeSuper high-end boutique supermarkets, Renle department stores, and online lifestyle supermarkets. The company's main business is retail chain management. It mainly operates through direct-managed chain stores, and physical stores are mainly leased. Currently, a multi-format development pattern has been formed that integrates online and offline with the new hypermarket Lesupermarket, the boutique supermarket Lesuper, the community lifestyle supermarket Lelife, department stores, member discount stores, R-one stores, and the LeDajia WeChat store and third-party platforms. Corporate honors include: 57th China's Top 100 Chain Enterprises (2016), 63rd China's Top 100 Retail Enterprises (2016), and 436th of China's Top 500 Enterprises (2016). By the end of the reporting period, the company had opened 117 stores, including 2 of its own property stores; the rest were leased properties.
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