The company was founded in 2006. Adhering to the company's business philosophy of “being sincere and smart, leading the future” and the development vision of “being a century-old enterprise and a leading enterprise in the industry”, all of the company's colleagues are committed to making the company a first-class domestic and internationally influential fashion industry group. Since its establishment, the company has been committed to the design, production and sales of branded women's clothing. It has a mature and complete industrial chain and brand advantages, and focuses on the middle and high-end women's clothing market. The company has gradually developed from a pure fashion women's clothing business to an enterprise covering various business categories such as fashion women's clothing, medical beauty, and green babies. The company has won many industry and government honors, and its brand awareness and reputation have been promoted in the industry. It has successively won the “Beijing 100 Best-Selling Brands”, “Beijing Top Ten Popular Brands”, “Beijing Top Ten Fashion Brands”, “China Fashion Brand Annual Marketing Award”, “Beijing's Top Ten Most Cultural and Creative Fashion Brands Gold Award”, and “China's Best Women's Fashion Brand Award”. At the same time, the three indicators of “product sales revenue, sales margin, and total profit” have been included in the top 100 Chinese clothing companies for many years.
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