Tongcheng Travel is an innovator and market leader in China’s online tourism industry. It was formed in 2018 through the merger of Tongcheng, a leading Chinese online travel platform, and eLong. Tongcheng Travel is a one-stop platform designed to meet users’ diverse travel needs. Guided by the mission of “making travel simpler and more joyful,” Tongcheng Travel offers users a comprehensive and innovative selection of products and services—covering virtually every aspect of travel—through its online platforms, including its Tencent-affiliated platforms, its own mobile app, mini-programs, and other channels. These offerings encompass transportation, accommodation, attraction ticket bookings, and a wide range of value-added travel products and services, all aimed at satisfying users’ evolving travel needs throughout their entire journey. As a technology-driven company, Tongcheng Travel leverages big data and artificial intelligence capabilities to gain deeper insights into user preferences and behaviors, enabling it to deliver personalized products and services tailored to individual users. By capitalizing on its diversified traffic channels, product innovation prowess, and flexible operational strategies, Tongcheng Travel is strategically focusing on China’s lower-tier markets and seizing emerging opportunities. Through a deep understanding of user experience and cutting-edge technological capabilities, Tongcheng Travel is fundamentally transforming consumers’ expectations of the online tourism industry, making the travel experience more convenient, more personalized, and more enjoyable. We are committed to developing and applying advanced technologies, transitioning from an online travel platform to a smart travel concierge service. At the same time, as an industry leader with a strong sense of social responsibility, we are dedicated to supporting the growth and digitalization of the tourism sector. We also harness advanced technologies to further empower our suppliers and partners, fostering long-term, sustainable partnerships.