Huachuang Securities: Service consumption will become the main theme of China's consumer market in the next decade, uncovering new industrial trends and investment opportunities.
Industries related to experiential consumption such as 'food, entertainment, accommodation,' and development-oriented consumption like 'education, health, and wellness' are burgeoning. Service consumption is gradually becoming the core driver of China's consumption growth.
The Hang Seng Index closed up 435 points. JD.com surged 10%, while JD Logistics skyrocketed 23%.
The Hong Kong stock market performed well, driven by technology stocks. The Hang Seng Index opened 37 points higher and extended its gains, rising by 485 points at one point to reach an intraday high of 25,806 points. It closed up 435 points, or 1.7%, at 25,757 points. The China Enterprises Index rose 176 points, or 2.1%, to close at 8,628 points, while the Hang Seng Tech Index gained 151 points, or 3.2%, closing at 4,947 points. Total turnover for the day amounted to HKD 292.766 billion. Following their earnings announcements, JD.com (09618.HK) surged 10% to close at HKD 106.60, while JD Logistics (02618.HK) soared 23% to close at HKD 12.63, becoming the top performer on the blue-chip board.
Tongcheng Travel's 'Women's Atlas': From Family Trip 'Organizer' to 'World-Exploring' Grandmother Squad
On March 6, Tongcheng Travel released the '2026 Women's Travel Consumption Report,' showcasing a series of figures that highlight new breakthroughs in travel boundaries among female users over the past year. Throughout this period, they have aspired to freedom and distant horizons, with an average annual consumption frequency exceeding that of male users by 4.6 times; unrestricted by age, female users from the post-60s and post-70s generations demonstrated a leading growth rate in orders, making them the veritable "globetrotting grandmothers"; they actively embraced the new wave of AI-driven travel, with female users accounting for 54.18% of inquiries made to DeepTrip; prioritizing travel experiences and service quality, female users' average spending per capita over the past year exceeded that of their male counterparts.
Tongcheng Travel: Search volumes for some popular scenic spots increased 2.6 times post-holiday compared to pre-holiday levels.
Data released by Tongcheng Travel shows that, as of yesterday (March 4), search and booking interest for hotels and scenic area tickets on the platform has declined from the peak levels during the Spring Festival. However, there is still an over 10% year-on-year increase. The search volume for some popular scenic spots has surged by 2.6 times compared to before the Spring Festival, reflecting a counter-seasonal trend driven by free admission policies at multiple scenic areas and promotions related to International Women's Day. Data indicates that over the past week, searches for keywords such as "free admission at scenic spots" and "off-peak travel" have increased by 358% week-on-week. Popularity for free admission sites such as Mount Lu, Yuntai Mountain, and Shenyang Imperial Palace has soared. The upcoming International Women's Day has stimulated the travel market, with destinations such as Huangshan and Jiuzhaigou gaining significant attention.
Tongcheng Travel Schedules Board Meeting to Approve 2025 Annual Results and Consider Final Dividend
TONGCHENGTRAVEL: NOTICE OF BOARD MEETING
Tongcheng Travel: AI Becomes a New Assistant for Lantern Festival Travel, with Shanghai and Shenyang Leading in AI Search Trends for Lantern Festivals
Tongcheng Travel: AI search interest in Lantern Festival events increased by over 40%.
Amidst changes in the Middle East, some Chinese tourists have rerouted their journeys to return home, traversing three Middle Eastern countries in a single day.
On the afternoon of March 2, a reporter from Lanjing observed in the 'Stranded in Damascus' group that some travelers were attempting to purchase flights on different routes but still expressed concerns about potential cancellations of subsequent flights.
Everbright Securities: The tourism market maintained high prosperity during the 26-year Spring Festival holiday, with AI driving the integration of consumption scenarios.
Benefiting from the extended holidays, visa-free policy incentives, subsidy measures, and the rise of emotional consumption, the three major tourism markets during the Spring Festival performed well, with airfare and hotel prices rising in tandem. The high level of tourism activity continued.
CMB International: Consumption momentum during the Spring Festival of 2026 met expectations, with ongoing category divergence.
During the Spring Festival of 2026, the growth in travel demonstrated resilience, aligning with market expectations, with 'long-distance travel' and 'family-oriented trips' as key themes; offline consumption growth saw a boost both month-over-month and year-over-year, while online consumption remained lackluster.
BOC International: High Prosperity in the Cultural Tourism and Travel Market, Inbound Tourism Becomes a New Highlight for Spring Festival 2026
The domestic tourism market during the Spring Festival holiday in 2026 reached new highs in both the number of trips and spending. The inbound tourism market performed exceptionally well. Driven by policies promoting service consumption, companies along the cultural tourism industry chain are expected to maintain high levels of activity.
Major Bank Research: Strong tourism demand during mainland China's Lunar New Year holiday; recommends buying Trip.com (TCOM.US) and Tongcheng Travel (00780.HK).
According to a HSBC research report, this year's nine-day Lunar New Year holiday in mainland China was the longest on record. Official data showed that during this period, domestic travel reached 596 million trips, with total tourism spending exceeding RMB 800 billion (hereinafter the same), and per capita spending was RMB 1,348, roughly flat compared to last year but 8.9% higher than in 2019. During the period, average daily air passenger volume increased by 7.3%, while air capacity grew by 4.6%, reflecting further improvement in seat occupancy rates. Domestic and international route capacities rose by 4.6% and 3.3%, respectively. Driven by an increase in long-haul travel and improved seat occupancy, average ticket prices for domestic routes reached
Citi: Domestic tourism during the Lunar New Year holiday showed robust performance, maintaining a positive outlook on Trip.com and Tongcheng Travel.
According to a Citi research report, official data from mainland China indicates that during the nine-day Lunar New Year holiday period, domestic tourism reached 596 million visits, with industry revenue amounting to RMB 803 billion, representing year-over-year growth of approximately 19% compared to last year's eight-day holiday. This reflects per capita spending remaining largely flat year-on-year. The average daily tourist visits and industry revenue increased by 5.7% and 5.5% year-over-year, respectively, demonstrating robust performance. National passenger traffic during the holiday period rose by 9.4% year-over-year, with both short- and long-distance travel showing notable growth. Average daily cross-border traffic increased by 10.1% year-over-year, with the number of Chinese citizens crossing borders rising by 10.2%, reflecting steady performance.
Analysts' 'Spring Festival Observations'! What are the investment opportunities? Service-oriented consumption takes center stage.
The annual large-scale Spring Festival 'Field Survey' by analysts has been released!
Tongcheng Travel (00780) Spring Festival Summary: Guangdong's traditional New Year celebrations ranked highly in popularity, with hotel bookings in Shantou increasing by over 80% year-on-year.
On February 23, Tongcheng Travel (00780) released the '2026 Spring Festival Holiday Tourism Consumption Summary Report,' which outlines new trends and characteristics of tourism consumption during the 2026 Spring Festival holiday based on data from the Tongcheng Travel platform.
Citi has maintained a 'Buy' rating for Trip.com (09961.HK) and Tongcheng (00780.HK), forecasting robust domestic demand during the Spring Festival.
Citi issued a research report stating that, according to data from the National Ministry of Transport, during the first seven days of the Lunar New Year holiday this year (February 15 to 21), the total cross-regional passenger flow across society reached 2.08 billion people, marking a year-on-year increase of 9.3%, which accelerated compared to the 6.8% year-on-year growth recorded in the first four days. Specifically, railway, civil aviation, road, and waterway passenger volumes increased by 9.9%, 7.8%, 9.2%, and 29.5% respectively. In the past three days alone (February 20 to 22), the total passenger flow grew by 11.9% year-on-year. The bank believes that the demand for returning home to reunite with families was concentrated before the extended holiday, and recently, passenger volumes have rebounded.
Citi: Passenger volume during the first 17 days of the Spring Festival travel period increased by 4% year-on-year; maintains a 'Buy' rating for Trip.com (TCOM.US).
Citi issued a research report stating that the Ministry of Transport announced the national passenger throughput for the first 17 days of the Spring Festival travel period (February 2 to March 13), with total volume increasing by 4% year-on-year. Specifically, railway, civil aviation, road, and waterway traffic grew by 2.8%, 5.2%, 4%, and 18.4% respectively. During the first four days of the nine-day Spring Festival holiday, performance was even stronger, with total volume rising by 6.8% year-on-year. Railway, civil aviation, road, and waterway traffic increased by 3.5%, 7.7%, 6.8%, and 26.9% respectively. The bank believes that domestic passenger throughput data is broadly in line with expectations, with civil aviation and road traffic outperforming the broader market, while railway data showed slight weakness.
Tongcheng Travel (00780): 'Unique New Year Atmosphere Travel' Showdown, This Year’s Tourists Search Nationwide for Hidden Gems to Celebrate the Lunar New Year
Data from Tongcheng Travel shows that destinations with unique traditional customs and strong immersive experiences, such as Shantou, Fuzhou, and Taiyuan, have stood out, with reservations for popular scenic spots and visitor flow remaining at high levels.
Express News | The National Financial Regulatory Administration, in conjunction with the State Administration of Market Regulation and the People's Bank of China, held discussions with six travel platform enterprises, including Ctrip.
Mainland China issues antitrust compliance guidelines for internet platforms, listing risk examples such as 'lowest price across the web'.
According to a report by CCTV, in order to support and guide mainland internet platform operators in effectively preventing antitrust compliance risks and promoting innovation and the healthy development of the platform economy, the State Administration for Market Regulation has issued the "Antitrust Compliance Guidelines for Internet Platforms." The guidelines specify four key categories of monopoly risks: monopoly agreements, abuse of dominant market positions, concentration of operators, and abuse of administrative power to exclude or restrict competition. These guidelines establish clear "red lines" for platform operators. Additionally, the guidelines identify emerging monopoly risks in eight scenarios, including algorithmic collusion between platforms, organizing or assisting platform-based operators in reaching monopoly agreements, unfair high pricing by platforms, and low platform