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Nearly 600 brands exceeded RMB 100 million in transactions, and over 30,000 brands doubled their growth. Tmall achieved its best Singles' Day growth in four years.
On the evening of November 14, the 2025 Tmall Double 11 concluded with its best growth in four years. During the entire Tmall Double 11 period, nearly 600 brands achieved transactions exceeding 100 million yuan, 34,091 brands doubled their growth compared to last year, 18,048 brands grew more than threefold year-on-year, and 13,081 brands increased by over five times, all surpassing last year's levels. Among them, brands such as Apple, Haier, Midea, Yuanshi Wood Language, Xiaomi, Fila, Laopu Gold, Camel, Huawei, and Nike recorded transactions surpassing 1 billion yuan. Tmall President Jialuo stated: "Driven by the strategy to support high-quality brands and original merchants, and benefiting from the largest consumer investment in the platform’s history, Tmall..."
Express News | Golden Evening Post | Summary of Key Developments on the Evening of November 14
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From the market perspective, a significant reason for the recent lack of smooth performance is the underperformance of technology stocks.