As memory prices soar, Apple launches a 'price war'.
Apple has turned the memory chip price crisis into a strategic opportunity to expand its market share. The iPhone 17e is priced at 4,499 yuan, and the MacBook Neo is priced at 4,599 yuan, maintaining a low-price strategy, while Android manufacturers and PC brands have been forced to raise prices due to surging chip costs. IDC stated: 'Apple is entering an offensive mode, viewing the memory crisis as an opportunity to seize market share. All other smartphones in the same price range will face pressure to increase prices.'
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As memory prices soar, Apple bares its 'fangs'! Is a long-planned price war underway?
Many industry insiders have indicated that Apple's adjustment to the pricing strategy for its new devices reflects an attempt to convert the survival crisis faced by competitors into market dividends through highly aggressive pricing.