The company is a leading domestic operator of digitally driven residential services. It places equal emphasis on corporate development and social responsibility, with the mission of "inspiring every individual, every family, and every city to pursue a better vision of home," and is committed to becoming a pioneer in smart services for improved living. The company's core businesses include brokerage, asset management, new-home sales, commercial leasing, and related services. Among its accolades are the "I Love My Home" brand's consecutive ranking as No. 1 in brand influence within the C‑BPI real estate brokerage industry, the "Outstanding Brand Award" from China Consumer News, and the "Brand Influence Award" from NetEase News, among others.
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Research, development, and maintenance of Internet technologies; information technology development, technology transfer, technical consulting, and technical services; operation, development, construction, and management of e‑commerce platforms; data processing; logistics information services; IoT technical services; real estate brokerage; residential rental operations; property management services; design and construction of architectural decoration and renovation projects; hotel management; shopping mall operation and management; business information consulting; import and export trade; design, production, agency, and publication of all types of advertisements (the company's scope of business shall be subject to the final approval of the Kunming Municipal Administration for Market Regulation).