The company was jointly invested and established by investors such as Beijing Easyhome Investment Holding Group, Alibaba Group, and Taikang Life Insurance Group. It is a large commercial group chain company with home furnishings as its main business and large consumption as a platform. Its business scope covers interior design and decoration, furniture and building materials sales, smart logistics, financial services, modern department stores, shopping centers, supermarkets, cinema restaurants, children's entertainment, sports fitness, digital intelligence, and home care. Main business: Household chain store business, shopping center and modern department store business, digital and intelligent business, smart logistics business, smart home decoration business. Company Honors: 2012 Hubei Top 100 Enterprises; Advanced Grassroots Party Organization; Wuhan Credit Enterprise; Advanced Unit. The company has also won many honorary titles such as “Beijing's Top Ten Commercial Brands”, “2023 China Home Furnishing Industry Leading Brand Award”, “2023 Most Valuable Listed Company for Investment”, and “25th Golden Bull Award for Listed Companies - Listed Company Jinxin Award”. As of December 31, 2023, the company has operated 414 home furnishing stores in 29 provinces, regions and cities in China, including 86 direct-run stores and 328 franchise stores.
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