Founded in 1990, the company is a leading retail service provider in China, operating more than 10,000 stores nationwide and integrating offline brick-and-mortar outlets with online e‑commerce channels to form an O2O retail model. Suning.com has been consistently ranked among China's Top 500 Brands for many years and, in the 2023 "China Top 100 Chain Enterprises" list, retained the top spot thanks to its industry‑leading chain‑management capabilities. The company primarily focuses on home appliance and 3C product retailing. Corporate honors include the "Annual Best Financial Innovation Award," the "China's Best Employer of the Year" title, and recognition of Suning Chairman Zhang Jindong as one of the "25 Most Influential Business Leaders of 2015." Additionally, Suning received the Evergreen Award at the "Golden Bee 2015 Outstanding Corporate Social Responsibility Report" hosted by the WTO Economic Herald magazine. As of December 31, 2025, Suning.com had 9,401 Retail Cloud franchise stores.
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Permitted Items: Wholesale of publications; food sales; alcohol business; catering services; road freight transport (excluding hazardous goods); online data processing and transaction processing services (business‑type e‑commerce); internet information services; Class I value‑added telecommunications services; Class II value‑added telecommunications services; operation of Class III medical devices; basic telecommunications services; call center services; retail and wholesale of pesticides. (For items requiring approval by law, business activities may only be conducted upon approval by the relevant authorities; specific business items shall be subject to the results of such approval.) General Items: Sales of household appliances; sales of electronic products; sales of office equipment; sales of communication equipment; sales of refrigeration and air‑conditioning equipment; software development; wholesale of computer hardware, software, and ancillary equipment; information system integration services; technical services, technology development, technical consulting, technical exchange, technology transfer, and technology promotion; sales of smart home consumer devices; sales of wearable smart devices; sales of daily necessities; wholesale of musical instruments; retail of arts and crafts and collectibles (excluding ivory and ivory products); wholesale of cosmetics; sales of maternal and infant products; sales of textiles and textile raw materials; sales of toys, anime‑related products, and amusement‑related goods; agency sales of single‑purpose commercial prepaid cards; wholesale of bicycles and bicycle parts; sales of motorized bicycles, mobility scooters, and related parts; wholesale of motorcycles and motorcycle parts; automobile sales; sales of automotive accessories; production, sales, processing, transportation, storage, and other related services for agricultural products; sales of agricultural and sideline products; sales of construction materials; sales of building decoration materials; sales of cameras and photographic equipment; sales of Class I medical devices; internet sales (except for goods requiring a license); installation services for household appliances; repair of household appliances; repair of communication equipment; maintenance of computers and office equipment; advertising placement; advertising design and agency services; business agency and handling services; leasing services (excluding licensed leasing services); rental of counters and stalls; conference and exhibition services; corporate image planning; socio‑economic consulting services; business training (excluding education and vocational training that require licensing); domestic housekeeping services; photography and photo‑printing services; office services; domestic cargo transportation agency; general cargo warehousing services (excluding hazardous chemicals and other items requiring licensing); loading, unloading, and handling; sales of gift flowers; sales of fire‑fighting equipment; wholesale of jewelry and ornaments; sales of gold and silver products; sales of special‑purpose equipment; ticket agency services; sales of special labor protective equipment; sales of office supplies; sales of instruments and meters; retail of sporting goods and equipment; sales of chemical products (excluding licensed chemical products); sales of petroleum products (excluding hazardous chemicals); sales of lubricants; sales of furniture; furniture installation and repair services; sales of Class II medical devices; food sales (limited to prepackaged foods); sales of infant formula and other infant formula foods; sales of foods for special medical purposes; recycling of renewable resources (excluding scrap metal used in production); sales of recycled resources; import and export of technologies; clinic services; property management. (Except for items requiring legal approval, business activities may be carried out independently in accordance with the law on the basis of the business license.)