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Express News | Fuling Mustard enters pre-prepared cuisine and has developed products such as instant mustard soup
Fuling Mustard (002507.SZ): Currently, the company is not participating in the acquisition and production of raw materials for the “Kai Wei Talk” product
Gelonghui, April 16, 丨 Fuling Mustard (002507.SZ) said on the investor interactive platform that the company currently cooperates in the snack food category through a brand partnership. The “Kaiweidou” brand series products include products such as peanuts, garlic sauce, peanut butter, chili sauce, etc., and you are welcome to buy. Currently, the company is not involved in the acquisition and production of raw materials for “Kai Wei” products. In the future, it will optimize the snack food cooperation model according to the company's strategic plan.
Demand falls short of expectations, intensifies competition in the industry, and Fuling Mustard plans to enter pre-prepared cuisine|Direct impact on performance
① Affected by factors such as macro-level consumer demand falling short of expectations and increased competition in the industry, Fuling Mustard's mustard sales declined slightly in 2023; ② Fuling Mustard's general manager Zhao Ping explained that currently the direction of pre-prepared dishes from Sichuan and Chongqing is in the R&D, commissioning and market research stage, and new products such as mustard instant soup have been developed to closely follow market conditions and strategic promotion schedule plans; ③ The company plans to expand to third- and fourth-tier cities to explore market growth.
Fuling Mustard (002507.SZ): It has now expanded leisure products through brand partnerships
Gelonghui, April 9 | Fuling Mustard (002507.SZ) said on the investor interactive platform that the company has now expanded leisure products through brand partnerships, launched the “Cui Xiaocai” snack category in 2022, and launched the “Kai Wei Talk” series of products in 2023; at the end of 2023, the company launched three flavors of “Wujiang Little Crispy” products, which can be used as both a meal and a snack. In the future, the company will continue to optimize and lay out a casual snack product matrix centered on mustard.
Fuling Mustard (002507.SZ): At present, the company's products have been sold to more than 80 countries and regions
Gelonghui, April 9, 丨 Fuling Mustard (002507.SZ) said on the investor interactive platform that the company has had a foreign market layout for many years and established Chongqing Daoshengheng International Trade Co., Ltd. in June 2020 to specialize in overseas markets. Currently, the company's products have been sold to more than 80 countries and regions.
Fuling Mustard (002507.SZ): The production equipment required for the production of mustard sauce products has not yet been completed
Gelonghui, April 9 | Fuling Mustard (002507.SZ) said on the investor interactive platform that the production equipment required for the production of the company's mustard sauce products has not yet been completed. At the same time, the current production tonnage of mustard sauce is small, and the company's own production costs are high.
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