Founded in 1995, the company initially focused on the traditional apparel industry. On December 8, 2011, it was listed on the Shenzhen Stock Exchange's A‑share market and subsequently embarked on strategic industrial restructuring and upgrading of its business portfolio. It is currently the first cross-border e‑commerce enterprise listed on the A‑share market that primarily exports branded products. The company's core businesses comprise two major segments: cross‑border export e‑commerce and cross‑border import e‑commerce. Its principal product categories include apparel, home goods, accessories, mother‑and‑baby items, and health supplements. Corporate honors include: the "Baiyuan" trademark being recognized as a "Famous Trademark of Shanxi Province" by the Shanxi Provincial Administration for Industry and Commerce; being awarded the "National Youth Civilization Unit" by the Central Committee of the Communist Youth League; being named a "China Outstanding Franchise Brand" by the China Chain Store & Franchise Association for three consecutive years; and launching the "Tianbo" product line, which earned the company the designation of an "AA‑Level Credit Enterprise" in the China Chain Store & Franchise Association's corporate integrity assessment, along with the prestigious "China Franchise Award."
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Research, development, and sales of electronic products; import and export: self‑operated and agency‑based import and export of various goods and technologies (excluding those restricted or prohibited by the state); warehousing services (excluding hazardous materials); management of logistics parks and logistics centers; packaging services; wholesale and retail of textiles, apparel, sewing machinery, garment raw materials, general merchandise, leather goods, furniture, handicrafts (excluding ivory and ivory products), cultural supplies, hardware and electrical appliances, and building materials (excluding timber from forested areas); garment processing and manufacturing; leasing of owned properties; property management services; corporate management consulting. (For projects requiring approval under applicable laws, business activities may only be conducted upon obtaining approval from the relevant authorities.)