The company was founded in 1997 and originated in a small 30-square-meter store outside the East Gate of Peking University. Over the years, it has adhered to the business philosophy of “honest management, guaranteed after-sales”, and continued to develop healthily and rapidly with the purpose of “sports, happiness, and dreams”. The company's main business is to develop and sell professional high-quality outdoor sporting goods, organize outdoor event team building, and build a comprehensive outdoor quality education experience platform for parents and children, and provide consumers with a full range of products and services through the integration of various business segments. The main products are all kinds of sunscreen windbreaker jackets, waterproof jacket, long and short sleeve T-shirts with different functions, long and short sleeve polo shirts, running vests, jogger pants, and other types of long and short pants, sports underwear for women of different strengths, and lightweight sports backpacks. Company honors include the “Zhongguancun Credit Cultivation Double 100 Project”, “Beijing Credit AAA Enterprise”, and the “2017 Model Club” of the China Mountaineering Association. It has successively been awarded many honorary titles by the China Earthquake Administration, governments at various levels, and higher authorities, such as “National Earthquake Prevention and Mitigation Science Education Base”, “Guizhou Provincial Disaster Prevention and Mitigation Safety Publicity and Education Base”, “Guizhou Provincial Science Education Promotion Center”, and “Guizhou Youth Self-Care and Self-Help Training Center”.
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