Profile
Fusheng International Holdings Group Co., Ltd. (hereinafter referred to as Fusheng International or the Company), founded by Mr. Pan Weiming, officially landed in the Hong Kong capital market on December 1, 2017, stock code 627.
Hunan Fusheng Group Co., Ltd., a subsidiary of Hunan Fusheng Group Co., Ltd. as early as 2006, has actively developed residential projects for Changsha, the capital of Hunan Province, providing high-quality living space for the local middle class. Over the years, has been in the local intensive cultivation, the development of diversified real estate business, well received by the market.
Our business will continue to focus on the development of different types of real estate projects in Changsha, including integrated, commercial, office and residential projects.
Brand concept, mission and vision
Fusheng International is committed to establishing a century-old name of housing enterprises, with the architectural concept of respecting city, land, nature and humanities as the principle. since its inception, it has always been committed to building safe and secure housing for more residents. and promote the wide application of green environmental protection, intelligent technology, great health and pan-education, create a humanistic community model and provide life-long considerate services.
Brand and market positioning
With the sharp rise of land, construction and security, labor and other costs, the contradiction between housing demand and products in the market is increasing. Fusheng International focuses on the development principle of "products want to survive, communities want to live". In order to cater to the broad trend of people's pursuit of quality life, build superior living space, constantly improve product quality, expand the life cycle of the community, and cultivate customer brand loyalty.
Adhere to the customer as the core. In terms of residential products, we develop Qianlong Wufu series products to create a more user-friendly living experience for customers in all directions. In the commercial product line, research and development of multiple commercial categories. From urban business office, urban commercial optimization to the accurate coverage of community commerce and block shopping. Actively build and improve the business management system, sort out a clear commercial product line, formulate business development strategies, grow together with the city, and enjoy prosperity. Diversified development, strive to practice full-category R & D and construction, and strive to meet the various needs of different customer groups for housing, business, life and consumption, so as to bring win-win development for enterprises, shareholders, stakeholders and society.
Core advantage
Fusheng product line pays attention to the characteristics of products, improve quality and competitiveness. Through comprehensive supporting and community planning, we can better meet the diverse needs of customers. According to the detailed analysis of the market, we focus on creating the core advantages that meet the needs of customers, build ideal human settlements, and devote ourselves to the research and development of mid-and high-end product lines to enhance their functions and make them more comfortable.
Business model
In order to adapt to the rapid development of enterprises, Fusheng International has put forward and implemented the strategic policy of "2080"-- that is, the proportion of commercial investment is not more than 20%, and the ratio of residential investment is not less than 80%. And the efficient operation principle of the "3691"-- starting work in 3 months, opening in 6 months, capping in 9 months, and fund recovery in one year. In addition, in terms of operation management and control, we should launch the three standardized operation modes of "building standards, managing time, and controlling costs", build a standardized management platform for design, operation, procurement and other departments, and use the concepts of database and modularization to ensure the efficient operation of enterprises, which can be further improved in terms of cost control, development speed and product quality.
