About CELESTIAL ASIA Company

Shifu Investment Group Limited ("Shifu Group", stock code: 1049) is a diversified, integrated enterprise that leverages technology and innovation to enhance customer experience. Rooted in Hong Kong, the Group focuses on meeting today's customers' needs across investment and wealth management, lifestyle and fashion, and home improvement. Each of the Group's businesses adheres to a shared philosophy: putting customers first. Our brands are synonymous with exceptional customer service, superior quality, and remarkable value. Upholding its "people‑centric" mission, Shifu Group strives to become a "holistic care‑oriented enterprise," working hand in hand with key partners to create sustainable growth for our business, employees, environment, and society. The Group has received numerous accolades, with subsidiaries including Pricerite Group, CFSG (Shifu Financial Services Group), and CAFG (Shifu Quantitative Finance Group). Retail Management – Pricerite Group Pricerite Group Limited ("Pricerite Group") was established in 1986. By combining efficient operations, cutting-edge technology, and talented personnel, the Group offers a portfolio of home and lifestyle brands dedicated to fulfilling customers' aspirations for modern living. Our competitive edge stems from the economies of scale provided by our unified operating platform, coupled with deep market insights, enabling us to source and retail a wide range of lifestyle products. Our brand portfolio includes Pricerite Home, Jiajiang TMF, and Pricerite Pet, among others. Pricerite Group pioneered "new retail" in Hong Kong, seamlessly integrating online and offline resources to refine an omnichannel retail model. This allows customers to enjoy premium shopping experiences anytime, anywhere, revolutionizing Hong Kong's home‑furnishing retail landscape and making it easier for clients to select furniture through an extensive network of physical stores and various digital platforms. We consistently lead the market with advanced technologies, actively enhancing operational efficiency. From back‑office support and product/service integration to marketing and logistics, we rely on the close synergy between technology and human expertise to strengthen our competitive advantage. Guided by the Group's people‑centric philosophy, Pricerite Group remains at the forefront of innovation, boldly reforming and reinventing everything from product assortments and procurement to store layouts and overall market strategies. At the same time, we leverage information technology and diverse market research tools to accurately capture market trends, deeply understand customer expectations and needs, and drive customer‑focused innovations. Pricerite Group cares deeply about the people of Hong Kong—this founding principle underpins every aspect of our mission. It means that no matter where our customers live or what their circumstances may be, we strive to help them express their care for their homes, families, and themselves. Through fostering a caring corporate culture, we inspire our customers to share our core values with the world. Over the years, Pricerite Group has earned numerous awards across various fields—including brand management, product design, exceptional service, and e‑commerce platforms—with notable honors such as the "Hong Kong Brand Ten‑Year Achievement Award" and the "Outstanding Service Brand Award" from the Hong Kong Brand Development Council; the "Consumer Product Design Award" from the Hong Kong Industrial Awards; the "HKMA/TVB Outstanding Marketing Campaign Bronze Award"; the "Q Mark Popular Brand Award" from the Hong Kong Quality Mark Bureau; the Gold Award for "Outstanding Quality Merchant" from the Hong Kong Tourism Board; and the "Top Ten Quality Online Stores Award," "Top Ten O2O Retail Brands," "Outstanding Service Planning Award," along with multiple "Outstanding Service Awards." Pricerite Group is committed to environmental protection, working closely with stakeholders to minimize our impact on nature. By sourcing eco‑friendly and energy‑efficient products, adopting retail technologies, and actively participating in environmental initiatives, Pricerite Group proactively co‑creates a sustainable future with our customers. Our contributions to environmental conservation have been widely recognized, earning accolades such as the Silver Award for "Retail Shops and Commerce" at the Hong Kong Environmental Excellence Awards, the Corporate Sustainability Award from the World Green Organization, and the Bank of China Hong Kong Corporate Environmental Leadership Award for "Outstanding Environmental Performance" from the Hong Kong General Chamber of Commerce. Financial Services – Shifu Financial Headquartered in Hong Kong and listed on the Hong Kong Stock Exchange (stock code: 510), Shifu Financial Services Group ("Shifu Financial") has been dedicated for over five decades to helping clients manage their wealth and plan for asset succession. Upholding a culture of excellence, integrity, and innovation, we serve corporations, financial institutions, and independent investors with unwavering dedication. Fully Licensed Operations – Comprehensive Financial and Wealth Management Services Founded in 1972, Shifu Financial is one of the few fully licensed financial services providers in Hong Kong, currently holding SFC Licenses Nos. 1, 2, 4, and 9. In addition to offering comprehensive financial and wealth management services, Shifu Financial also holds a Hong Kong Money Lender License, an Insurance Broker Registration License from the Insurance Authority, a Trust or Company Service Provider License, and a Principal Intermediary Registration License from the Mandatory Provident Fund Schemes Authority. Rooted in Hong Kong, Supported by the Motherland, Connected to the World Shifu Financial is firmly committed to staying rooted in Hong Kong, supported by the mainland, and connected globally. With wealth management centers established in Hong Kong, Shanghai, Shenzhen, and Qingdao, the Group plans to expand its presence across three major national economic development zones—the Guangdong–Hong Kong–Macao Greater Bay Area, the Yangtze River Delta, and the Bohai Rim—setting up additional wealth management hubs and strategic alliances to provide more comprehensive wealth management and financial services to individual and institutional clients. Focused on FinTech and Innovative Financial Services Shifu Financial has long been a pioneer in fintech development, investing heavily in groundbreaking innovations to reshape the financial services industry. Since becoming Hong Kong's first financial institution to launch online securities and futures trading services in 1998, Shifu Financial has consistently adopted cutting-edge technological solutions to meet growing demand for investment services. In recent years, the Group introduced Alphai, a state-of-the-art mobile trading app designed to elevate user experience and service quality. This new digital platform caters to tech‑savvy, smartphone‑obsessed investors of the younger generation. As wealth management experts, Shifu Financial combines the strengths of traditional finance with those of emerging financial assets, developing a full‑range wealth management business that offers clients greater choice while advancing Hong Kong's vision to become an international fintech hub. Professional Management and Extensive Experience Shifu Financial's management team comprises highly educated professionals with rich experience across diverse financial service sectors and holding multiple professional qualifications. They are well-versed in the regulations and practical operations of the financial markets in Hong Kong, Mainland China, and around the globe. The Group's operations are overseen by multiple regulatory bodies and managed by licensed officers and representatives. Algorithmic Trading – Shifu Quantitative Finance Group Established in 2009, Shifu Quantitative Finance Group (CAFG) is a pioneering force in Asia, leveraging fintech to deliver innovative wealth management products. By integrating quantitative finance with algorithmic trading, Shifu Quantitative Finance provides investors with exceptional, sustainable investment returns. We continuously develop new strategies, validate them through proprietary trading, and offer cutting-edge solutions to asset management firms seeking long-term capital growth. As a leader in Asian quantitative finance and algorithmic trading, we recognize the importance of low‑latency platforms combined with rigorous real-time risk control mechanisms. Beyond executing trades on our exclusive, scalable platforms across multiple markets, Shifu Quantitative Finance also extends its trading strategies into new territories, harnessing advanced computational technologies to optimize risk‑adjusted returns across a broad spectrum of asset classes. We also provide algorithmic incubation services to support traders and academics engaged in researching, developing, testing, and launching their own trading strategies. Shifu Quantitative Finance has built a dedicated one‑stop platform that supports data analysis, strategy deployment, intelligent execution, and stringent risk management.