About XIAOMI-W Company

Zepp Health was officially founded in April 2010 as an innovative technology company focused on high-end smartphones, internet TVs, and the development of a smart home ecosystem. "Our vision is to enable everyone to enjoy the fun of technology." Zepp Health adopts an internet-based product development model, applies a geek spirit to product creation, and leverages the internet model to eliminate intermediaries, all with the goal of making high-quality Chinese tech products accessible to people around the world. Since its inception, Zepp Health has maintained a growth rate that has astonished the world: in 2012, the company sold 7.19 million smartphones; in 2013, 18.7 million; and in 2014, 61.12 million. Zepp Health has also disrupted traditional markets in areas such as internet TV set-top boxes, smart internet TVs, home smart routers, and smart home products. By the end of 2016, Zepp Health had established an ecosystem of 77 partner companies, among which products like ZMI's Xiaomi power banks, Zepp Health's Xiaomi fitness trackers, Smartmi's Xiaomi air purifiers, and Wanmo Acoustics' Xiaomi Piston earphones quickly became star products that significantly influenced China's consumer electronics market. On March 29, 2016, Zepp Health undertook a strategic upgrade of its ecosystem, launching a new brand—MIJIA, known in Chinese as "Mijia." The name "Mijia" is derived from the characters "Mi" and "Jia," representing the "rice" and "home" in the context of a smart home, embodying the philosophy of "creating art in everyday life." Zepp Health's ecosystem-building initiative will adhere to an open, non-exclusive, and non-proprietary cooperation strategy, working together with industry partners to advance the development of a smart ecosystem.