The history of Lehua Entertainment Group can be traced back to July 2009. At that time, Beijing Lehua Entertainment Culture Communication Co., Ltd., the main operating subsidiary of Lehua Entertainment Group, was incorporated by Ms. Du Hua, the founder of Lehua Entertainment Group. Currently, Lehua Entertainment Group has become a cultural and entertainment platform that includes three complementary business segments: artist management, music IP production and operation, and pan-entertainment business. It is a well-known Chinese artist management company integrating artist brokerage, artist training, music production and distribution, virtual artist commercial development, variety show format licensing, and artist-related derivative sales in mainland China. In 2014, Lehua Entertainment established a subsidiary in Korea, Lehua Korea, which was one of the first artist management companies in China to implement an “internationalization” strategy and expand their business overseas. Lehua Entertainment has more than 60 artists, covering the fields of music, film and television, variety shows, etc. It has launched a number of popular artist groups over the 13 years since its establishment, and has a systematic trainee training and specialized artist management system. The company has a wide range of, diverse and long-term partners to effectively promote signed artists to a wider audience through cooperation with mainstream media platforms. Lehua Entertainment has established a huge music IP library and will gradually expand it. The company's music IP library includes approximately 1,100 original works of music produced by its contracted artists, as well as over 56,000 songs by its agents. At the same time, Lehua Entertainment is actively expanding the pan-entertainment market. Lehua Entertainment is one of the first artist management companies to enter the virtual artist market in China. It has collaborated to launch the five-member virtual artist girl group A-SOUL, and the participating companies have also launched the four-member virtual artist boy group Quantum Youth, and the five-member virtual artist girl group EOE. The Lehua brand has positive energy. Since its establishment, assuming corporate social responsibility has always been the cornerstone of Lehua Entertainment's core value and long-term development. The positive Lehua corporate culture, which places great importance on social contributions, is the key to the synergy between the commercial values and social benefits of Lehua's contracted artists, and promotes Lehua's long-term sustainable development.
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