Meituan's mission is to “help everyone eat better and live a better life.” As China's leading e-commerce platform for lifestyle services, the company has apps well-known to consumers, such as Meituan, Dazhong Reviews, and Meituan Takeaway. Its services cover more than 200 categories such as catering, takeout, taxi, bike sharing, hotel travel, movies, leisure and entertainment, and its business covers 2,800 counties, districts and cities across the country. In the 12 months ending June 30, 2020, the total number of annual trading users of Meituan reached 460 million, and the total number of active merchants on the platform reached 6.3 million. On September 20, 2018, Meituan Review (stock code: 3690.HK) was officially listed on the Hong Kong Stock Exchange. Currently, Meituan's strategy focuses on the Food+ Platform and is building a multi-level technology service platform for the lifestyle service industry from the demand side to the supply side, with “eating” as the core. At the same time, Meituan is focusing on building itself into a social enterprise, hoping to build a smart city and create a better life through in-depth cooperation with party and government departments, universities and research institutes, mainstream media, public welfare organizations, ecological partners, etc. Help everyone eat better and live better As a one-stop platform for eating, drinking, traveling, traveling, shopping, and entertainment, the value we want to create is not only to help everyone eat better, but also to create more value for people's lives, help make every aspect of our daily lives better, and help everyone's travel life become better. Eat Better Eat Better Eating better is everyone's need, so Meituan's ultimate goal is to want consumers to eat a little better. It not only covers the needs of hundreds of millions of people in terms of breadth, but is also committed to helping everyone eat tastier, more convenient, and healthier for a long time. Therefore, catering is our top priority, and Meituan will go deeper and expand the strategic layout of catering to serve the catering industry from various perspectives such as marketing, distribution, IT systems, and supply chains. Live Better Live Better Consumers need to eat, watch movies, travel, stay in hotels, get a haircut, and need a variety of lifestyle services. Meituan will create value for users and merchants in more consumption scenarios to achieve our corporate mission: to help everyone eat better and live a better life. Meituan values We believe in some simple and simple ideas that attract people similar to us to accomplish something ordinary and great together. These are our values. CUSTOMER CENTRIC Customer needs are the most important input to all of the company's strategies and actions. Only by helping customers solve problems and creating value through this can the company have a reason to exist. Honesty and integrity Honest management is fundamental to the company's sustainable development. Faced with questions of principle, we would rather sacrifice short-term interests in exchange for long-term success. “Combining virtue and talent, putting morality first” is also the guide for the selection and appointment of company cadres. Win-win cooperation Compared to the vast majority of Internet companies, our business format is complex and diverse, and there are many process steps. Only when various platforms and business lines, online and offline teams, including partners in the ecological chain, cooperate efficiently to serve our customers well. Pursue excellence Our business requires our continuous improvement of excellent services to win customer reviews, and the characteristics of the low-margin industry require us to pursue the ultimate process improvement and efficiency optimization to build cost-leading competitive barriers. These all need to be supported by our products and technology that strive for excellence. The industry we are in is advancing day by day, requiring us to be a learning organization that continues to evolve. It also requires each of us to continue to learn and grow and surpass ourselves.