We began by focusing on parenting products that are central to family happiness. Committed to gaining forward-looking insights into user needs and innovatively applying cutting-edge materials, processes, and technologies, we create products with unique value for a wide range of family living scenarios. Our Brands In 2019, we launched the BeBeBus brand, strategically entering the parent–child parenting lifestyle segment and establishing ourselves as a benchmark for high-quality parent–child products. Positioned in the premium segment, BeBeBus upholds the brand promise of "Creating the Difference," embracing genuine originality while maintaining uncompromising standards of quality, aesthetic appeal, and technological innovation—delivering a refined and delightful experience to elite families around the world. In just five years since its inception, BeBeBus has become a well-known brand in China's parenting product market, ranking first among Chinese brands of durable, mid-to-high-end parenting products. Creating the Difference Starting with core products such as strollers, child safety seats, cribs, and high chairs, we have gradually expanded our offerings to cover four key areas: parent–child travel, baby sleep, parent–child feeding, and hygiene & care. Breaking Boundaries Through Global Expansion Today, we are expanding our operations worldwide, bringing the brand to major international markets in Europe, North America, Japan, South Korea, and beyond. At the same time, we are conducting preparatory work—including user research, product development, and supply-chain integration—in additional family living scenarios beyond the parent–child parenting context.