About BABA-SW Company

To support the growth of small businesses, our founder founded the company. We believe the Internet can create a fair environment for small enterprises to expand their business through innovation and technology, and participate more effectively in competition in the Chinese and international markets. We believe that focusing on customer needs and providing solutions to them (whether customers are consumers, merchants, or businesses) will ultimately lead our business to success. In the digital age, we live up to our mission by helping our customers and business partners harness the power of digital technology. We've built a vast ecosystem driven by technology, enabling participants to create and share value on our platform. At the same time, our decisions are guided by long-term missions rather than short-term interests. We don't seek to be big; we don't seek strength; We aim to be a good company that has been around for 102 years. We were founded in 1999, and 102 years of continuous development means we will span three centuries and achieve what few companies can achieve. The establishment of our culture, business model, and system must stand the test of time to enable us to grow sustainably in the long term. We are actively implementing organizational transformation through new organizational structures and governance structures, and enhancing the competitiveness of our business through increased independence to meet the changing needs of different customers and seize new opportunities. We believe this transformation will help us achieve our long-term vision, serve the world's consumer base, make more businesses profitable, and create more jobs. To achieve the mission of “making the world free of difficult businesses,” we aim to help enterprises change the way they market, sell, and operate, and improve their efficiency. We provide technical facilities and marketing platforms for merchants, brands, retailers, and other businesses to use the power of new technology to interact with users and customers and operate more efficiently. We also provide enterprises with leading-edge cloud facilities and services, as well as enhanced work collaboration capabilities to facilitate their digital transformation and support their business growth. In fiscal year 2023, our business includes Chinese commerce, international commerce, local lifestyle services, rookie, cloud, digital media and entertainment, innovative businesses, and more. An ecosystem of consumers, merchants, brands, retailers, third party service providers, strategic partners, and other enterprises has been formed around our platform and business.