The company was established on January 18, 2001. Its predecessor was Xinjiang Tianshan Tianchi Tourism Co., Ltd., which was approved in January 2001 by Document No. 3 of the New Policy Letter [2001] issued by the People's Government of the Xinjiang Uygur Autonomous Region—"Approval for the Establishment of Xinjiang Tianshan Tianchi Tourism Co., Ltd."—and was jointly founded by Fukan City State-owned Assets Investment and Management Co., Ltd. (later renamed Xinjiang Tianchi Holding Co., Ltd.), Xintian International Economic and Technological Cooperation (Group) Co., Ltd., Xinjiang Beizhong Real Estate Development Co., Ltd., Sanya Yalong Bay Seaview Hotel Co., Ltd., Beijing Yongweitai Technology Development Co., Ltd., Xinjiang Yilite Industrial Co., Ltd., and Xinyuan County Travel Agency of Xinjiang. The company's shares were officially listed on the Shenzhen Stock Exchange on August 6, 2020. The company's principal business activities include road passenger transportation, cableway operations, sightseeing cruises, hot springs and hotels, travel agency services, and tourism-related performing arts. The company has received numerous honors, including "Advanced Enterprise," "Outstanding Growth-oriented Enterprise," and "Advanced Collective."
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Camping site services; operation of passenger cableways; management of tourist attractions; sale of agricultural and sideline products; sale of textiles and knitwear; sale of daily necessities; repair and maintenance of motor vehicles; sale of arts and crafts and ceremonial supplies (excluding ivory and ivory products); digital content production services (excluding publishing and distribution). Catering services; road passenger transport operations; small grocery stores; urban public transportation. Management of scenic areas and historical sites; rental services for micro and small passenger vehicles; hotel management and catering management; tourism promotion through travel agency service outlets; information consulting services; conference and exhibition services; passenger ticket agency services; planning and organization of employee health and leisure programs; health and wellness services (non-medical); fitness and leisure activities; experiential team-building activities and related planning; property management and housing rental; commercial complex management services; parking lot services; leasing of counters and stalls; literary and artistic creation; organization of cultural and artistic exchange activities; non-residential real estate leasing; leasing services (excluding licensed leasing services); development and operation of rural folk crafts and products, leisure agriculture, and rural tourism resources; advertising production; tourism business; planning and consulting for tourism development projects; accommodation services; information technology consulting services, information system integration services, software development, technical services, technological development, big data services, IoT technology research and development, and IoT application services. (For projects that, according to law, require approval, business activities may only be carried out after obtaining approval from the relevant authorities; the specific scope of business shall be subject to the approval documents or licenses issued by the relevant authorities.)