Zhiou Technology (301376) Company Tracking Report: Actively Advancing VC Model, Profit Upside Potential Expected to Materialize

Report Summary: The company is currently actively promoting VC-model sales for large-ticket items, and the VC share is expected to reach 30–35% by 2026. Against the low base of last year—impacted by tariffs—the company is projected to return to positive growth in 2026, with potential earnings elasticity poised for realization.

Guotai Haitong SecuritiesJun 1 15:27

Zhiou Technology (301376): A Leading Home Goods Seller with Solid Fundamentals, Steady Expansion, and Promising Profitability

A leading cross-border home furnishings company pursuing steady expansion. ZOEU focuses primarily on furniture and home products, with operations centered in Europe and supplemented by North America; sales are driven by Amazon while also expanding onto local and emerging platforms. The company's revenue has been steadily growing, with 2024/2025 YoY

GF SecuritiesMay 27 00:00

Research Spotlight | Zheshang Securities: Upgrades ZOEURO to "Buy" rating, citing efficiency gains driving category expansion and entry into a new growth phase

Gelonghui, May 25 | A research report by Zheshang Securities noted that ZOEU Tech is a leading home furnishings cross-border e-commerce company. The firm’s strategic adjustments and cost-efficiency improvements support accelerated product launches and drive revenue above expectations, while its evolving sales model is expected to propel profits beyond forecasts. The market perceives cross-border home furnishings as lacking growth potential and views large-item cross-border e-commerce as having low barriers to entry. However, the brokerage believes that despite weak discretionary spending in Europe and the U.S. in 2026, cross-border e-commerce in home furnishings is still expected to sustain relatively high growth rates, with continued penetration gains. The European market presents high operational barriers, where the company holds a clear leadership position, and offers substantial room for category expansion. Moreover, the transition in its cooperation model with Amazon is likely to drive margin performance

Gelonghui FinanceMay 25 16:33 · Ratings

Zhiou Technology (301376): The switch to VC yields visible results

The company released its Q1 2026 report and FY2025 annual report. In Q1 2026, the company reported revenue of RMB 2.3 billion, up 11% year-over-year; net profit attributable to shareholders was RMB 0.8 billion, down 32% year-over-year; and net profit attributable to shareholders excluding non-recurring gains and losses was RMB 0.6 billion, down 52% year-over-year. Foreign exchange losses amounted to approximately

TF SecuritiesMay 25 15:32

Zhiou Technology (301376): Efficiency Gains Drive Category Expansion, Entering a New Growth Phase

Investment Highlights — One-Sentence Investment Thesis: Zhiou Technology is a leading home furnishings cross-border e-commerce company; strategic adjustments and cost-efficiency improvements support accelerated product launches and drive revenue above expectations, while the shift in sales model is expected to propel profits beyond forecasts. Upside drivers include: 1) operations

Zheshang SecuritiesMay 23 20:47

Zhiou Technology (301376) 2025 & 2026 Q1 Review: Accelerated Growth and Reinforced Confidence with New Incentives

Event Description: In 2025, the company achieved operating revenue/parent company net profit/net profit excluding non-recurring items of RMB 8.70 billion/RMB 340 million/RMB 320 million, representing year-on-year growth of 7.1%/0.7%/3.4%. In Q1 2026, the company achieved operating revenue.

Changjiang SecuritiesMay 14 19:53