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Mizuijingfang Report for the first quarter of 2025
Mizuijingbo 2024 Annual Report
Mizuijingfang 2024 Annual Report Summary
Shuijing Fang\'s business data announcement for the first quarter of 2025
Express News | Sichuan Swellfun: In the first quarter, the net income was 0.19 billion yuan, a year-on-year increase of 2.15%.
Sichuan Swellfun anchors its brand identity with "First Fang," reconstructing a new paradigm of value for Baijiu(Chinese Liquor).
Currently, the Baijiu (Chinese Liquor) Industry in China is undergoing a dual test of structural adjustment and competition for existing market share. With consumer confidence stabilizing and the demographic dividend fading, the industry exhibits characteristics of "strong concentration and strong differentiation," with market share rapidly consolidating around leading brands. Although strong aromatic Baijiu still dominates, the logic of consumption has profoundly changed—consumers are shifting from pursuing "utilitarian value" to focusing on the quality of the liquor and emotional resonance. Meanwhile, the traditional incremental dividend centered around business banquets is gradually receding, and rational consumption is forcing a reshaping of the industry's growth logic. Amidst the intertwining of rising cultural confidence, technological innovation, and global competition with multiple variables.