The company was founded in September 2008 and specializes in digital reading, ranking among the world’s leading digital reading platforms. Guided by the vision of becoming “the world’s most professional reading platform,” and driven by the mission of “making the value of reading ubiquitous,” the company promotes a consistent set of values known as the “Zhangyue Paradigm”—characterized by self-motivation, courage to take action, objectivity, honesty, simplicity, efficiency, and the relentless pursuit of excellence. The company’s core business includes internet-based digital reading platform services, related derivative businesses, and copyrighted content products. Among its corporate honors are: in 2014, Zhangyue was awarded the title of “National Copyright Demonstration Unit” by the National Copyright Administration; in 2015, due to its remarkable achievements in promoting and applying genuine-content initiatives, Zhangyue received the “4th World Intellectual Property Organization Copyright Gold Award”; in 2016, Zhangyue was selected as one of the first batch of key laboratories for science and technology and standards in the publishing and media industry by the State Administration of Press, Publication, Radio and Television; in 2017, Zhangyue was honored with the “4th China Publishing Government Award for Advanced Publishing Units”; and in 2018, it was shortlisted for and nominated on the list of the “Top 30 National Cultural Enterprises” in the 10th edition.