About Shanghai Laiyifen Company

The company is the “first main board snack stock”. It was founded in 2002 and has 3,600 stores in more than 100 large and medium-sized cities across the country, making it the preferred snack brand for 700 million visitors. It has nearly a thousand kinds of snacks, such as Boneless Boneless, Yi Tianyi bags, etc., which are very popular and loved by consumers. As a technology-enabled “industrial+investment” two-wheel drive “product+platform” enterprise, the company actively carries out nationalization and omni-channel layout, moving from regional to nationalization through franchising+distribution+cloud marketing. At the same time, we integrate resources, fully link the industrial chain and partners, consolidate basic capabilities, and jointly build a large family life ecosystem platform for multiple business formats. We are committed to creating more loving products for consumers to meet the different needs of users in all kinds of scenarios around the clock. The products mainly cover 13 core categories of roasted nuts, meat snacks, pastries and cookies, dried fruit compotes, fruit and vegetable snacks, dried tofu snacks, instant seafood, sugar jelly, puffed food, imported food, prepared fast food, gift culture, and beverages, more than 1,400 products. Corporate honors: “Shanghai Food Industry Leading Enterprise”, “Shanghai Famous Trademark”, “Shanghai Business Card Product”, Forbes China Guochao Innovative Brand, Outstanding Case of Social Responsibility of Chinese Private Enterprises, Outstanding Case of Social Responsibility of Chinese Private Enterprises (Yitianyi Bag), 2023 Shanghai Top 100 Private Service Enterprises (No. 83), 2023 Shanghai Top 100 Private Service Enterprises (No. 50), 2023 Shanghai Top 100 Private Enterprises (No. 87), 2023 College Student Pre-service Training Center Excellent Base, Best Innovation Model Award, Shanghai Specialty Travel Food, Global Food Innovation Award ISEE Top 100 Innovative Brands List, Smart Retail Digital Operation in 2021-2023, Top 100 High Quality Consumer Brands in 2023, hRoot 2023 Human Resources Excellence Award, 2023 Food Industry Headline Annual Festival Influential Brand of the Year, etc.