Shanghai Laiyifen: Leveraging popular IPs and social platforms to break the circle | Directly hitting the Earnings Conference.
① The company’s Director, Shi Yonglei, stated that while ensuring daily Operation tasks are carried out, the company will continuously seek a second growth engine; ② Shi Yonglei introduced that the company is strengthening cooperation with diversified IPs, using social platforms to break through brand limitations; ③ The Chief Financial Officer, Xu Peishan, introduced that in 2024, the company's overseas Business will achieve breakthroughs, expanding distribution to local chain supermarkets in South Korea, Vietnam, Thailand, and other regions.
Shanghai Laiyifen (603777.SH): Has begun to全面推广AI Siasun Robot&Automation customer service.
Gelonghui, on June 12, reported that Shanghai Laiyifen (603777.SH) stated at the performance briefing that the company uses a MA+CDP system for precise membership marketing. By employing AI to learn and analyze member profiles, it automatically generates marketing materials and reaches members accurately, which enhances the repurchase rate. In addition, the company has established an AI early warning system that replaces manual work, automatically detects issues, analyzes causes, improves problem-solving efficiency, and refines process Indicators during issue tracking. The company has also begun to fully promote AI customer service robots, improving service efficiency and customer satisfaction while reducing labor costs.
Shanghai Laiyifen (603777.SH): In collaboration with Tencent's popular IP mobile game "Yuansheng Star", officially launched a cross-border strategic cooperation.
On June 12, Glory Financial announced that Shanghai Laiyifen (603777.SH) stated at the performance briefing that in terms of brand development, the company adheres to the upgrade concept of brand youthfulness. By upgrading PIVISI, using spokespersons, digital IPs, and big products, it continues to build its own brand system. At the same time, it strengthens cooperation with diverse IPs, leveraging the power of social platforms to achieve brand breakthrough. Currently, Shanghai Laiyifen has teamed up with Tencent's popular mobile game "Dream of the Yuan Star" to officially launch a cross-border strategic cooperation, introducing the new skin for Yi Zai in "Dream of the Yuan Star" and a Mid-Autumn Festival limited collaborative gift box.
Express News | Summary of Shareholding adjustments on June 9.
June 10, A-share investment risk warning | Shanghai Laiyifen: Shareholder Aiwuzhi Management plans to reduce its shareholding by no more than 3%; Delixi New Energy Technology: Does not directly produce Solid State Batteries.
AVIC Jonhon Optronic Technology's major shareholder, Henan Investment Group, plans to reduce its shareholding by no more than 7 million shares; Gifore Agricultural Science & Technology Service shareholders Wang Xinming, Wang Hongyan, and Shan Nan Shenyu plan to reduce their total shareholding by no more than 3%; Cosonic Intelligent Technologies shareholder Wenyue Investment plans to reduce its shareholding by no more than 1.00%; Tiande Yu shareholder Corich LP plans to reduce its shareholding by no more than 1.4%; Nantong Jiangshan Agrochemical & Chemicals shareholder Fuhua Technology plans to reduce its shareholding by no more than 3%; Shanghai Laiyifen shareholder Aiwuqi Management plans to reduce its shareholding by no more than 3%; Jiangxi Hungpai New Material shareholder Xinyu Baolong plans to reduce its shareholding by no more than 18.9 million shares; Delixi New Energy Technology does not directly produce Solid State Battery.
Express News | Shanghai Laiyifen: Ai Wuqiguan plans to reduce its shareholding by no more than 3% of the company's shares.
The snack industry is facing intense competition, and Shanghai Laiyifen is deeply caught in the midst of transformation.
"The game between 'light' and 'heavy'. After the May Festival, the announcement by Wufangzhai regarding the 'gift of rice dumpling gift boxes to shareholders' sparked intense discussions. Many voices regarded this move as a disguised way to clear inventory, while also recalling the public's memory of the 'foreign object rice dumpling' incident—during which, a honey date dumpling produced by Wufangzhai for Shanghai Laiyifen was reported to have suspected foreign objects. Although Shanghai Laiyifen is not the responsible party for production, it also bears public opinion pressure as the brand and sales channel party. More importantly, this incident reflects the current contradictions and imbalances between the 'channel-driven' and 'production-driven' models in the snack industry to some extent.
Shanghai Laiyifen (603777.SH): has repurchased a total of 0.81% of its shares.
Gelonghui reported on June 3 that Shanghai Laiyifen (603777.SH) announced that as of May 31, 2025, the company has cumulatively repurchased 2.7054 million shares through centralized bidding Trade, accounting for 0.81% of the company's total share capital, with a minimum purchase price of 7.87 yuan/share and a maximum price of 13.26 yuan/share, and the total amount paid is 27.2607544 million yuan (excluding transaction fees).
Express News | Shanghai Laiyifen responded again to the issue of a suspected adhesive bandage found in the zongzi: a settlement has already been reached with the Consumer.
Express News | The "foreign object zongzi" incident has made new progress as Shanghai Laiyifen and the consumers have reached a settlement.
A "bloody foreign object" was found in Shanghai Laiyifen's rice dumplings, and Wufangzhai responded late at night.
① On the night of May 12, Wufangzhai issued a statement in response to the online public sentiment regarding its partner brand Shanghai Laiyifen's "jujube sticky rice dumpling" products, and established a special task force for investigation; ② Previously, a consumer in Jiangsu discovered foreign objects in the Shanghai Laiyifen jujube sticky rice dumpling, and Shanghai Laiyifen has comprehensively removed that batch of products from shelves and provided refunds, exchanges, and additional compensation.
A blood-stained band-aid found in zongzi? Shanghai Laiyifen: An investigation has been initiated and all products from the same batch have been removed from shelves | Quick read announcement.
① In response to the foreign object found in the zongzi, Shanghai Laiyifen stated that it has initiated a full chain investigation process and has fully removed this batch of honey date zongzi products from the shelves; ② From the product packaging, the entrusted processing party for this product is Wufangzhai. A representative from Wufangzhai responded that they are cooperating with Shanghai Laiyifen and government departments in the investigation.
Express News | A blood-stained band-aid was found in the rice dumpling, and the manufacturer is Wufangzhai? The official response: the relevant information has been noted, and verification is currently underway.
Shanghai Laiyifen zongzi surprisingly found to have a suspected bloody band-aid! The contracted party Wufangzhai is also caught in the whirlpool of public opinion.
Eating zongzi suspected to contain a bloodied band-aid? Shanghai Laiyifen: Fully recalled, thorough investigation throughout the supply chain.
① Shanghai Laiyifen has launched a full chain investigation into the public sentiment regarding the sweet date sticky rice dumpling products and is communicating with consumers to ensure their rights. ② The company has fully removed this batch of sweet date sticky rice dumpling products from shelves, and consumers can return or exchange them at nearby stores and receive additional compensation.
Express News | Shanghai Laiyifen: The relevant batches of honey date rice dumpling products have been removed from the shelves, and the results of the subsequent investigation will be announced in a timely manner.
Regarding the incident with the honey date dumpling products, Shanghai Laiyifen (603777.SH) stated that all products have been removed from shelves, and consumers can return or exchange them and receive compensation.
Shanghai Laiyifen (603777.SH) issued an announcement, recently, the company has noticed public opinion regarding its honey date zongzi products...
Express News | A woman complained that she found a blood-stained band-aid in Shanghai Laiyifen's zongzi, and the company responded.
Laiyifen: Report of Shanghai Laiyifen Co., Ltd. for the first quarter of 2025
Laiyifen: Summary of the 2024 Annual Report of Shanghai Laiyifen Co., Ltd.