About XIAOMI-WR Company

Zepp Health was officially founded in April 2010 and is an innovative technology company focused on high-end smartphones, internet TVs, and the development of a smart home ecosystem. "Enabling everyone to enjoy the pleasures of technology" is Zepp Health's vision. The company adopts an internet‑driven product development model, crafts products with a true geek spirit, and leverages internet‑based business practices to cut out intermediaries, striving to make high‑quality Chinese tech products accessible to people around the globe. Since its inception, Zepp Health has maintained a growth rate that has astonished the world: in 2012, it sold 7.19 million phones; in 2013, 18.7 million; and in 2014, 61.12 million. Zepp Health has also disrupted traditional markets in areas such as internet TV set‑top boxes, smart TVs, home Wi‑Fi routers, and smart home devices. By the end of 2016, the company had cultivated a robust ecosystem of 77 partner firms. Among these, products like ZMI's Xiaomi power banks, Zepp Health's Xiaomi smart band, Mijia's Xiaomi air purifiers, and 1MORE's Xiaomi piston earphones quickly became star offerings that profoundly influenced China's consumer electronics market. On March 29, 2016, Zepp Health announced a strategic upgrade of its ecosystem, launching a new brand—MIJIA, known in Chinese as "Mijia." The name "Mijia" combines the characters for "rice" and "home," symbolizing the company's vision of creating artful products for everyday life. Zepp Health will continue to pursue an open, non‑exclusive, and non‑proprietary collaboration strategy, working hand in hand with industry partners to advance the development of its smart ecosystem.