Founded in 1848, the company operates multiple specialized jewelry manufacturing facilities and a jewelry research institute. Upholding the philosophy of "heritage as the foundation, innovation as the soul," it has launched themed collections such as "Treasure Gold" and "Fengxiang Joyful Occasions," aiming to serve as a source of beauty and blessings. The company is primarily engaged in the production, operation, and sale of gold and diamond jewelry, arts-and-crafts items, writing instruments, and educational supplies. Its key product lines include gold, platinum, diamonds, silver, white jade, jadeite, pearls, colored gemstones, enamelware, K‑gold jewelry and eyewear, coral, watches, amber, brooches and other decorative accessories, as well as arts-and-crafts and tourism‑related souvenirs. Corporate honors: The Lao Fengxiang brand has been repeatedly listed among Shanghai's Top 100 Enterprises, Fortune's "China Top 500," and "The World's 100 Largest Luxury Companies." For more than a decade, it has also consistently ranked on the "China's 500 Most Valuable Brands" list, with its brand value reaching RMB 31.314 billion in 2019. In 2019, Lao Fengxiang was further recognized with the Shanghai Intellectual Property Innovation Award, ranked 214th on Fortune's China Top 500 Listed Companies, 263rd on Fortune's China Top 500, included in the "2023 Global Top 100 Luxury Companies," the 2023 China Top 500 Enterprises, the 2023 China Top 500 Manufacturing Enterprises, the China Light Industry Top 100, the 2023 Yangtze River Delta Top 100 Manufacturing Enterprises, the 2023 Shanghai Top 100 Manufacturing Enterprises, and the 2024 China Top 500 Manufacturing Enterprises (ranked 174th), as well as 267th on Fortune's China Top 500.
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Engages in the production and operation of gold and silver products, jewelry, diamonds, and related products and equipment; arts and crafts (except those subject to cultural relic regulations); tourism‑related handicrafts and their associated products and raw materials; as well as educational and cultural supplies and their related raw materials and equipment. Conducts wholesale and retail trade, commission agency services (excluding auctions), and import‑export business for the aforementioned goods; provides property management services; leases its own real estate; operates pawnbroking and auction businesses (limited to subsidiaries that have obtained the requisite approvals); and invests in the establishment of encouraged‑ and permitted‑category enterprises through wholly owned, joint‑venture, or cooperative ventures. (For projects that, pursuant to law, require approval, business activities may be carried out only upon obtaining the relevant authorizations.)