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Middle Eastern investors 'on fire,' luxury brands 'suffering,' can even Hermes 'not withstand the pressure?'
The luxury sector in Europe faced a dual impact from geopolitical tensions in the Middle East and internal industry pressures, with Hermes, LVMH, and Kering all reporting disappointing sales figures for the first quarter, leading to a sell-off in the European luxury goods sector. Analysts believe that aggressive price hikes by the luxury sector in the past have dampened demand and stalled growth for nearly two years. While short-term negative factors have delayed the recovery timeline, they have not undermined the sector's long-term fundamentals.
European Equities: Mixed Performance in Early Trading as Luxury Stocks Weigh on French Market
European stocks showed mixed performance in early trading on Wednesday (May 15), as the market digested corporate quarterly data while keeping an eye on developments in the Middle East. The pan-European STOXX 600 index rose by 0.32 points, or less than 0.1%, to 620.27 points. The UK FTSE 100 index increased by 1 point to 10,611 points. The French CAC 40 index fell by 45 points, or 0.6%, to 8,282 points. The German DAX index gained 21 points, or less than 0.1%, to reach 24,065 points. The Spanish IBEX 35 index dropped by 64 points, or 0.4%, to 18,222 points. The Italian FTSE MIB index declined by 51 points, or 0.1%, to
Express News | Citi: U.S. Luxury Credit Card Spending Increased in March
Apparel, Footwear, and Luxury Stocks See a Relief Rally After the U.S.-Iran Ceasefire
Major Bank Ratings | Deutsche Bank: Cuts Target Prices for Multiple European Luxury Goods Companies Amid Sales Outlook Hit by Middle East Conflict
Deutsche Bank has lowered the target prices for several European luxury goods companies. The sector has fallen by 15%-25% year-to-date, with the Middle East conflict further impacting an already weak first-quarter sales outlook. Among them, the bank made the largest reduction in LVMH's target price, lowering it from 705 euros to 620 euros, while maintaining a 'Buy' rating; Hermes’ target price was cut from 2,360 euros to 2,320 euros, also maintaining a 'Buy' rating; Burberry’s target price was reduced from 1,550 pence to 1,480 pence, again retaining a 'Buy' rating; and Moncler’s target price was decreased from 57 euros to 55.
Cathay Pacific Haitong: Luxury goods entering a period of momentum differentiation and restrained price increases; recommend focusing on the concentrated turnover of brand creative directors.
The luxury goods industry is expected to tighten price increases in 2026; it is recommended to focus on the concentrated changes of creative directors.