Baozun, Inc. operates as an holding company, which through its subsidiaries provides brand electronic commerce (e-commerce) services and solutions. Its services include apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and insurance and automobiles. The company was founded by Wen Bin Qiu, Jun Hua Wu, and Qing Yu Zhang in August 2007 and is headquartered in Shanghai, China.