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Express News | Niu Technologies surged over 14%, and global vehicle sales in Q1 increased by more than 57% year-on-year.
National subsidies boost revenue significantly, but when will Niu Technologies provide a timeline for profitability?
The question of whether to continue on the established path of mid to high-end positioning or to seek broader consumer acceptance through a 'price for volume' approach is likely an unavoidable and urgent topic for Niu Technologies to address.
Niu Technologies Sees Strong Revenue Growth in Q1 2025
In the first quarter, Niu Technologies' gross profit was lower than the same period last year, and CEO Li Yan stated that there is an intention to digest existing inventory in marketing in the United States.
Due to weak performance in the U.S. market and inventory clearance in Europe, the increase in sales and improvement in profitability have been delayed. The impact of inventory in some stores will continue into the second quarter, but it is expected that the impact in the second half of this year will be minimized.
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